We have existed as a company and not for proﬁt organization since 2018. Last year, when I became CEO, was our ﬁrst real year of generating revenue. The pandemic meant that we had to keep adapting and pivoting our activities to evolve in the new world we are all living in for the time being.
If you want people to engage online, you have to be creative and provide an experience. People are now tired of video calls alone and really having “zoom fatigue”. At the same time, the barrier to engaging is much lower as you don’t have the expense of travel and time away from home. We are increasingly looking at hybrid formats for events, so we can take the best of online meeting and more diverse audiences.